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	<title>mmCHANNEL &#187; Digital Entertainment Solution</title>
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	<description>mobile marketing social media and digital entertainment</description>
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		<title>Digital Entertainment Store &#8211; Vodacom Music</title>
		<link>http://www.mmchannel.com/case-studies/digital-entertainment-store-vodacom-music-746</link>
		<comments>http://www.mmchannel.com/case-studies/digital-entertainment-store-vodacom-music-746#comments</comments>
		<pubDate>Tue, 26 Jan 2010 11:04:50 +0000</pubDate>
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				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Entertainment Solution]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[vodacom]]></category>

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		<description><![CDATA[Customers of Vodacom South Africa benefit from a new Mobile Digital Music Store mmCHANNEL launched the new digital music store for Vodacom in November 2009. The music store features mobile ringtones and digital music to download to the phone. The mobile music store features digital music from international and local labels and the catalogue is [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Customers of Vodacom South Africa benefit from a new Mobile Digital Music Store</em></strong></p>
<p><strong><em> </em></strong></p>
<p>mmCHANNEL launched the new digital music store for Vodacom in November 2009. The music store features mobile ringtones and digital music to download to the phone.</p>
<p>The mobile music store features digital music from international and local labels and the catalogue is set to be increased.</p>
<p><img src="http://www.mmchannel.com/wp-content/uploads/2010/01/vocacom_man.jpg" alt="" title="vodacom_man" width="200" height="300" class="alignright size-full wp-image-836" /></p>
<p>The mobile music store is today available to Vodacom customers in South Africa</p>
<p><span style="text-decoration: underline;">Benefits to customer</span></p>
<ul>
<li>Fully intergrated mobile portal with Vodacom look n feel</li>
<li>Simplified shopping experience for digital music</li>
<li>All music content in the ‘one shop’; full tracks, ring tones</li>
<li>Customers can gift a track or ring-tone to a friend on Vodacom</li>
<li>My Purchases section keeps track of purchases to download them later if needed</li>
</ul>
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