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	<title>mmCHANNEL &#187; News</title>
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	<link>http://www.mmchannel.com</link>
	<description>mobile marketing social media and digital entertainment</description>
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		<title>mmCHANNEL has 5 ways to extend a digital marketing campaign &amp; offers extra 30 days free</title>
		<link>http://www.mmchannel.com/news/to-extend-a-digital-marketing-campaign-offers-extra-30-days-free-1301</link>
		<comments>http://www.mmchannel.com/news/to-extend-a-digital-marketing-campaign-offers-extra-30-days-free-1301#comments</comments>
		<pubDate>Mon, 29 Mar 2010 20:52:33 +0000</pubDate>
		<dc:creator>Damien</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://www.mmchannel.com/?p=1301</guid>
		<description><![CDATA[mmCHANNEL (www.mmchannel.com), a leading mobile marketing solution provider has changed its b2b API service to make it more relevant to marketing campaigns &#38; promotions that can include digital content. In the UK, digital marketing agencies want a content marketing solution to fit the type of campaign. Damien Saunders, Director of Sales &#38; Marketing said the [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="mmchannel.com">mmCHANNEL</a> (www.mmchannel.com), a leading mobile marketing solution provider has changed its b2b API service to make it more relevant to marketing campaigns &amp; promotions that can include digital content.</strong></p>
<p>In the UK, digital marketing agencies want a content marketing solution to fit the type of campaign. Damien Saunders, Director of Sales &amp; Marketing said the new business models are flexible to duration, budgets and size of any promotion.</p>
<p>The b2b API service is now available on 3, 6 or 12 month licence and any digital marketing agency or consumer brand choosing a 6 or 12 month licence will get an extra 30 days free.</p>
<p>To make it even easier for you, mmCHANNEL has identified 5 ways to extend or improve your mobile or social media marketing campaign this summer:</p>
<p><strong>1. Got an upcoming marketing campaign? Need Content?</strong><br />
Now your marketing campaign can include digital content like tones, songs or games from a selection of the content that mmCHANNEL manages.</p>
<p><strong>2. Drive traffic to your website or social media fan page</strong><br />
You can setup a digital content shop in your existing website using the mmCHANNEL b2b tool with no need to build any other platforms.</p>
<p><strong>3. Increase your depth of content catalogue </strong><br />
You can extend your content shop and use the mmCHANNEL b2bAPI to include all the digital content that we manage.</p>
<p><strong>4. Refresh your mobile strategy</strong><br />
Mobile Content &#8211; for sale or free to download &#8211; is a great way to get customers to visit your mobile site and the mmCHANNEL b2bAPI allows content downloads by SMS or directly from a mobile internet site.</p>
<p><strong>5. It’s cloud computing but not as we know it</strong><br />
Because the mmCHANNEL b2b API is available everywhere in the world you can think of this as cloud computing with the difference that people are there to help you all along the way.</p>
<p>The service features include:</p>
<p><span style="text-decoration: underline;">Content Management</span> – Using mmCHANNEL’s own content agreements or your own content agreements we will manage the content catalogue and updates to the content on a weekly basis.</p>
<p><span style="text-decoration: underline;">Content Delivery</span> – mmCHANNEL integrates with your SMSC for content delivery or we can provide SMS Push content delivery.</p>
<p><span style="text-decoration: underline;">Usage Reporting</span> – mmCHANNEL provides a web statistics console to check in the service usage.</p>
<p><span style="text-decoration: underline;">Payment Collection</span> – mmCHANNEL can integrate with your payment solution. As well, mmCHANNEL can manage payment collection with Premium SMS or Paypal / Google Checkout.</p>
<p>The ‘end user’ <span style="text-decoration: underline;">consumer functions</span> that are accessible using the b2b API are Content browsing, searching, content delivery and handset recognition.</p>
<p>To take advantage of our special offer and get 30 days extra visit our website <a href="../digital-content-marketing-b2b-api">http://www.mmchannel.com/digital-content-marketing-b2b-api</a></p>
<p>ORIGINAL PRESS RELEASE:<br />
<a href="http://www.mmchannel.com/wp-content/uploads/2010/03/mmCHANNEL-5-ways-to-improve-marketing-campaigns-30-days-extra-free-digital-content-campaigns-promotions-PRESS-RELEASE.docx">mmCHANNEL 5 ways to improve marketing campaigns &amp; 30 days extra free digital content campaigns &amp; promotions PRESS RELEASE</a></p>
]]></content:encoded>
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		<item>
		<title>mmCHANNEL launches its Build-Your-Own Digital Entertainment Shop</title>
		<link>http://www.mmchannel.com/news/mmchannel-launches-its-build-your-own-digital-entertainment-shop-764</link>
		<comments>http://www.mmchannel.com/news/mmchannel-launches-its-build-your-own-digital-entertainment-shop-764#comments</comments>
		<pubDate>Wed, 27 Jan 2010 12:54:44 +0000</pubDate>
		<dc:creator>Damien</dc:creator>
				<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[build your own content shop]]></category>
		<category><![CDATA[digital content shop]]></category>
		<category><![CDATA[DIY content shop]]></category>
		<category><![CDATA[mobile campaigns]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.mmchannel.com/?p=764</guid>
		<description><![CDATA[mmCHANNEL launches its Build-Your-Own Digital Entertainment Shop for Agencies and Consumer Brands mmCHANNEL, experts in mobile marketing and digital content has launched a new b2b API Service. Damien Saunders, Director of Sales &#38; Marketing said, “Using the b2b API means its possible for any digital agency or brand to launch their own digital download store [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.mmchannel.com/wp-content/uploads/2010/02/b2b.jpg" width="240" />
		</p><p><strong><em>mmCHANNEL launches its Build-Your-Own Digital Entertainment Shop for Agencies and Consumer Brands</em></strong></p>
<p><a href="http://www.mmchannel.com/wp-content/uploads/2010/01/mmCHANNEL_b2b_API_logo.png"><img class="alignleft size-full wp-image-717" title="mmCHANNEL_b2b_API_logo" src="http://www.mmchannel.com/wp-content/uploads/2010/01/mmCHANNEL_b2b_API_logo.png" alt="" width="100" height="100" /></a>mmCHANNEL, experts in mobile marketing and digital content has launched a new b2b API Service.</p>
<p>Damien Saunders, Director of Sales &amp; Marketing said, “Using the b2b API means its possible for any digital agency or brand to launch their own digital download store as part of any marketing campaign”.</p>
<p>Using our API’s you can build a digital shop into your existing mobile portal or website which means you’re in control of the design and user experience. Your Customers &amp; End users can choose to get your content pushed to their phone via SMS or saved to their PC.</p>
<p>For many businesses and digital agencies creating a mobile or PC content shop as part of a marketing campaign is now in their reach and this fits in any mobile, web or social media campaign.</p>
<p>The b2b API service removes many traditional headaches such as delivery management, tracking and reporting content sales or managing digital rights.</p>
<p><span style="text-decoration: underline;">Benefits to Digital Agencies, Consumer Brands or Operators</span></p>
<ul>
<li>Cost effective solution for just about any agency or FMCG brand to build a digital content shop.</li>
<li>Variable agreement to support 3, 6 or 12 month campaigns</li>
<li>Usage of the b2b API means you own the design and user experience</li>
<li>Easily integrates with social media services for sending updates about featured content or recommendations.<em> </em></li>
</ul>
<p>The service features include:</p>
<p><span style="text-decoration: underline;">Content Management</span> – Using mmCHANNEL’s own content agreements or your own content agreements we will manage the content catalogue and updates to the content on a weekly basis for the duration of the campaign.</p>
<p><span style="text-decoration: underline;">Content Delivery</span> – mmCHANNEL will integrate with your existing SMS marketing tools or you can use our own.</p>
<p><span style="text-decoration: underline;">Usage Metrics</span> – mmCHANNEL provides a business statistics console to check real-time service usage.</p>
<p><span style="text-decoration: underline;">Payment Collection</span> – mmCHANNEL can manage payment collection if you want to sell content using Premium SMS, Paypal or Google Checkout.</p>
<p>The ‘end user’ <span style="text-decoration: underline;">consumer functions</span> that are accessible using the b2b API are content browsing, searching, content delivery and handset recognition.</p>
<p>To find out more &#8230; visit our <a href="http://www.mmchannel.com/products-services/b2b-api">b2b API Service</a> page or click here <a href="http://bit.ly/b2b_API">bit.ly/b2b_API</a></p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>mmCHANNEL News &#8211; Missed our January Newsletter &#8230; you can get it here</title>
		<link>http://www.mmchannel.com/news/mmchannel-news-missed-our-january-newsletter-you-can-get-it-here-771</link>
		<comments>http://www.mmchannel.com/news/mmchannel-news-missed-our-january-newsletter-you-can-get-it-here-771#comments</comments>
		<pubDate>Wed, 27 Jan 2010 10:22:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.mmchannel.com/?p=771</guid>
		<description><![CDATA[mmCHANNEL News &#8211; Build Your Own Digital Content Store &#8211; http://eepurl.com/gWbW]]></description>
			<content:encoded><![CDATA[<p>mmCHANNEL News &#8211; Build Your Own Digital Content Store &#8211; http://eepurl.com/gWbW</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Football Video Replays to your Mobile &#8211; 3D Goals</title>
		<link>http://www.mmchannel.com/news/football-video-replays-to-your-mobile-3d-goals-586</link>
		<comments>http://www.mmchannel.com/news/football-video-replays-to-your-mobile-3d-goals-586#comments</comments>
		<pubDate>Wed, 13 Jan 2010 19:57:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[Football Video Replay]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[3D Goals]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Highlights]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Video Replays]]></category>

		<guid isPermaLink="false">http://wordpress.mmchannel.com/?p=586</guid>
		<description><![CDATA[mmCHANNEL, has launched the new 3D Football video goals alert service for Eagle Mobile, Albania. The new mobile video alerts cover goals from all teams in the premier leagues in Spain and Italy. Customers choose the team they want to follow and after subscribing to the service they get sent a 30 second video of [...]]]></description>
			<content:encoded><![CDATA[<p><strong><br />
</strong></p>
<p><strong>mmCHANNEL, has launched the new 3D Football video goals alert service for Eagle Mobile, Albania. </strong></p>
<p>The new mobile video alerts cover goals from all teams in the premier leagues in Spain and Italy. Customers choose the team they want to follow and after subscribing to the service they get sent a 30 second video of every goal when their team is playing.</p>
<p><object width="500" height="400"><param name="movie" value="http://www.youtube.com/v/iYhy0fFCx3A&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/iYhy0fFCx3A&#038;fs=1" type="application/x-shockwave-flash" width="500" height="400" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The mobile video goals will be available to all Eagle Mobile customers. Customers can find out about the service on the company website.</p>
<p><span style="text-decoration: underline;"> </span></p>
<p><span style="text-decoration: underline;">Benefits to customer</span></p>
<ul>
<li>Easy sign up via SMS</li>
<li>Weekly, recurring subscription for the team they follow</li>
<li>Get sent 30 sec video goals even if the goal is by the opposing team</li>
<li>No charge if no goals are scored (the score is zero – zero)</li>
<li>Each goal includes written comments – team names, current score, who scored, time of the goal</li>
</ul>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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