mmPLAY
mmPLAY is an innovative music delivery product to provide digital music experiences in different and innovative access and delivery channels. mmCHANNEL's mmPLAY solution allow our customers to build upon their current business model and deepen their consumer relationships through digital music experiences.
mmCHANNEL provides a custom built digital music and e-commerce solution allowing wireless carriers and operators as well as mobile device manufacturers to offer digital music experiences with a minimum amount of effort.
Our convergent music store improves our client's time to market while reducing investment and overhead significantly by relying on mmCHANNEL's years of experience and expertise in designing and building trusted mobile digital media applications and running large-scale digital media operations to the highest service level.
Our mobile music solution provides a compelling consumer music experience that is branded in the style of your business-integrating with your existing consumer properties so your customers' experience is seamless.
With it, our clients provide a unique dual-delivery model solution allowing users to browse, search, listen, and download videoclips, ringtones or full-length songs over-the-air to their mobile device as well as to a personal computer.
Music purchases can be billed directly to a user's monthly statement and customers can use their personal computer to access the music shop via the mobile handset or Internet and download songs to their mobile handset or PC.
General features 
- Online and mobile music store to deliver music content for both mobile handsets and PCs (ringtones, fulltracks, dual delivery, games, etc)
- Multichannel portal approach to support 3G and PC access, ensuring DRM security, handset personalization and selfcare support
- Marketing tool to support client's campaigns on both music related services or acquisition and cross-selling actions
- Loyalty and acquisition solution to stimulate arpu, traffic and consumption through out music credit program
Online music store
- Multidevice content delivery management (mp3, AAC, AMR, 3GP)
- Highly configurable solution including B2C commerce tools and consumer purchase methods
- Integrated payment methods including Premium and wap premium billing and all major credit/debit cards
- Content integration, aggregation and repertoire management in Spain
- Label and publisher royalty reporting
- Self-care customer support to the client
Multichannel approach
- Our multi-channel approach supports music downloads using broadband networks (Internet, 3G and TV). Supporting multiple user interfaces, codecs and DRMs, the services usher in an enhanced era of music accessibility
- Through a single account, whether at home, at the office or on the move, users will be able to retrieve and play a copy of digital tracks they purchase
- Central to this offer is Internet- based interoperability among a "triple play" of digital media devices including PC, mobile phone and set top box
Music marketing tools
- Our marketing programs and tools have been designed to help operators maximize their sales on not just VAS services but also handsets, pricing plans, etc.
- In conjunction with 3rd parties (i.e. retailers or handset manufacturers) we can stimulate cross and up-selling actions to retain customers and stimulate arpu
- Using viral email & SMS marketing tools (built into the solution) we can contribute to generate buzz and link music fans directly to the operators music portal
Loyalty solution
- Business-to-business marketing solution for companies desiring to capitalize on brand recognition and strengthen brand loyalty
- This completely customizable marketing solution offers consumers points that are redeemed online for a variety of music downloads & products defined by the operator
- Consumers collect loyalty point codes and then redeem them at the Operator Web site for a variety of music-themed products and services.