Should I build a mobile app as part of my marketing communications plan?

Should you be worried that you don’t have an iPhone app? Do you know if you’re website works on a mobile? what about mobile SEO? It is very important for CEO’s and CMO’s to add mobile to their communications and marketing strategy.

The fact that most companies have yet to build a mobile website shows you are not alone and many companies want to know what they should do first. Build an app. Build a mobile strategy or do something. Considering each three …

Build an app

Answer Yes to these questions and you’ll know that building an app is right for you:

1. Is your company always first to market?
2. Do you want to get some PR effect?
3. Interested in winning a Mobile or Advertising industry Award

Choosing iPhone is the natural option for good PR or awards material. We build apps and games for iPhone and any other smartphones

Build a strategy

Want to understand mobile better, then consider how ‘mobile’ fits in your marketing mix. Could you get better PR? Leverage a viral campaign? Link mobile to your social media approach? Or want smartphone users to find your brand. We then suggest you build a mobile website and maybe build an app too.

Do something

Yes actually, doing something is a strategy – build a mobile friendly site, build an app and start to learn from them. Stay motivated and maybe expect the same results as the early web pioneers. Once you’ve done something you’ll still need to promote it.

For your next discussion on mobile advertising, apps and strategy – give mmCHANNEL a call. We’ll be happy to setup a workshop to help you get mobile.