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For non-profit organisations, charities and cause related marketing the mobile can provide the best integrated marketing solution for campaigns. There are a number of tools and techniques which can be used to promote your cause or help to raise donations.
This article is a followup to our feature post about Mobile Marketing for Non Profits [...]

Where to start with building a mobile app or going mobile has been a popular topic for some time. Many FMCG brands and agencies are requesting only quotes for mobile apps – forgetting the less popular java app or branded mobile game. At the expense of budget – haha – focusing on a mobile app [...]

Customers already know how to use social media to stay up to date with friends and events. Businesses running competitions using the mobile and social media benefit from increased traffic to their online sites.

Should you be worried that you don’t have an iPhone app? Do you know if you’re website works on a mobile? what about mobile SEO? It is very important for CEO’s and CMO’s to add mobile to their communications and marketing strategy.
The fact that most companies have yet to build a mobile website shows you [...]

Mobile games provide media companies with an effective way to promote digital content, products and brands to vital segments of their base.

Advergaming-on-the-fly makes it easy to develop your own game. With the net result of boosting brand impact from unique and engaging mobile game experiences.

Games are a rapidly developing segment of the [...]