For non-profit organisations, charities and cause related marketing the mobile can provide the best integrated marketing solution for campaigns. There are a number of tools and techniques which can be used to promote your cause or help to raise donations.

This article is a followup to our feature post about Mobile Marketing for Non Profits & Charities

1. SMS Premium Text Donations

Making donations using your mobile is as simple as sending a text to a special number. For the not so concerned and the lazy its a quick way to send a few dollars, euros or pounds to a worthy cause. The SMS premium text solutions that you choose must work across all major operators and the solution should mean that the service provider and operator minimise their cost for the charity. mmCHANNEL has been working with charities and mobile operators in Spain since 2004 with a cross operator solution called Movilaridad.

2. Mobile Apps & Games – Branded Content

For cause related marketing and integrated marketing, mobile apps and branded games are a viral marketing tool. Today’s mobile phones allow for fun based games which also can teach the user about your cause (ie teaching people how to take care of their land or water supply). Development of an app does take budget – but the reward is something fun that can be easily promoted via the iTunes Store, Android Market or your own web or mobile site.

Of course any app should link to your mobile site and allow the user to sign-up for email alerts or status updates.

3. Mobile Internet and Websites

Mobile websites are no longer the little brother. As more people get smartphones with richer functions a fully ‘grown up’ website can be created for customers to experience. The same points apply – allow people to sign up for alerts to stay in contact or to download any mobile app straight to their phone.

4. Campaign Tools & SMS Status Alerts

Once you have people opted-in to receive status alerts, using the mmCHANNEL Alerts Console you will be able to quickly notify them of important events and invite them back to your mobile website to make a donation or find out how they can help. It makes sense to have a solution that integrates with a mobile and email CRM allowing for campaign promotions.

5. Branded Content – Videos, Music, Tones, Images & Wallpapers

Branded content is one of the best ways to get recognition of your brand. Wallpapers can be downloaded to desktops or saved on phones (even shared with friends!). Content like videos can also feature your brand as part of the digital overlay or a pre-roll or post-roll sequence

It is also easy to build your own digital download content shop into any existing web or mobile site using solutions that mmCHANNEL provides.

Recent humanitarian disasters like the earthquake of Haiti or the tsunami that hit Indonesia in 2004 have demonstrated the ability of the Internet and Mobile to bring together social movements.

mmCHANNEL can provide charities and relief organisations with our Alerts Console and Mobile Marketing Campaign services to facilitate the dissemination of information and help to raise funds and donations by the monetization of these causes. In Spain we are working with organizations such as Plan Spain, ONCE and more.

Social Networks have moved from being a mere vehicle of personal interaction to become the most comprehensive means of dissemination of any good cause, and there is NGOs or charitable organization which does not thinks about its presence in these networks as these are key to let the people know the situation of the needy and their efforts to combat such situations. Not in vain, and under this pretext, the Internet has been proposed as a candidate for the Nobel Peace Prize by the Italian version of the magazine Wired on the grounds that “it is a tool that allows advanced dialogue, debate and consensus through communication, and promote democracy. ”

Ask for a free needs assessment or get more information on our case studies: contact us or visit the Spanish website for www.movilaridad.org.

mmCHANNEL launches its Build-Your-Own Digital Entertainment Shop for Agencies and Consumer Brands

mmCHANNEL, experts in mobile marketing and digital content has launched a new b2b API Service.

Damien Saunders, Director of Sales & Marketing said, “Using the b2b API means its possible for any digital agency or brand to launch their own digital download store as part of any marketing campaign”.

Using our API’s you can build a digital shop into your existing mobile portal or website which means you’re in control of the design and user experience. Your Customers & End users can choose to get your content pushed to their phone via SMS or saved to their PC.

For many businesses and digital agencies creating a mobile or PC content shop as part of a marketing campaign is now in their reach and this fits in any mobile, web or social media campaign.

The b2b API service removes many traditional headaches such as delivery management, tracking and reporting content sales or managing digital rights.

Benefits to Digital Agencies, Consumer Brands or Operators

• Cost effective solution for just about any agency or FMCG brand to build a digital content shop.
• Variable agreement to support 3, 6 or 12 month campaigns
• Usage of the b2b API means you own the design and user experience
• Easily integrates with social media services for sending updates about featured content or recommendations.

The service features include:

Content Management – Using mmCHANNEL’s own content agreements or your own content agreements we will manage the content catalogue and updates to the content on a weekly basis for the duration of the campaign.

Content Delivery – mmCHANNEL will integrate with your existing SMS marketing tools or you can use our own.

Usage Metrics – mmCHANNEL provides a business statistics console to check real-time service usage.

Payment Collection – mmCHANNEL can manage payment collection if you want to sell content using Premium SMS, Paypal or Google Checkout.

The ‘end user’ consumer functions that are accessible using the b2b API are content browsing, searching, content delivery and handset recognition.

To find out more … visit our b2b API Service page or click here bit.ly/b2b_API